DESCRIPTION OF SERVICES

DSS Research, founded in 1981, is a full-service marketing research firm specializing in research for health insurance and managed care organizations, hospitals, medical products companies, pharmaceutical companies and other health care organizations. We have over 115 employees and serve over 100 health care clients nationwide.

Services include:

Satisfaction research -- member, patient, customer, physician, and employer. Certified by NCQA to conduct member satisfaction surveys necessary for plan accreditation.

Marketing research -- attitude, awareness and usage (AA&U); awareness - brand, advertising, image, tracking; market segmentation; image and positioning; ad concept; brand equity; product concept; product design and optimization - premium, benefit design, degree of optimization; pricing research; and conjoint - price and product design. Conjoint choice modeling including discrete choice, preference-based conjoint, market segmentation analysis, and market simulation with our proprietary Dominator™ 2000 tool.

Health Risk/Health Status Measurement -- SF-8™, SF-12™, SF-36™; health risk assessment; specialized tools for anxiety, depression, asthma, diabetes, and joint replacement; and many others. Certified by NCQA to conduct the Medicare Health Outcomes Survey required of Medicare HMO's.

Internet Services -- OnLine Surveyor, Online Reporter, iCATI, Plan Selector, Physician Locator, and a wide range of other services.

Back